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Reggula
2020 Kefir Reggula was created with the purpose of expanding the access to kefir, bringing health and well-being for everyone. The reasoning for creating the brand’s visual identity went through this intrinsic logic to the functional delivery of this probiotic product. The brand’s visual expression and new packaging should reflect its main attributes and features, without stepping away from the dairy category codes.


©  2020

Naming, positioning, rebranding, communication, 
and packaging design for the Brazilian kefir brand.

Visit Harcuore's Case Agency: Hardcuore
Creative Direction: Breno Pineschi and Rafael Cazes 
Producer: Fernanda Rodrigues
Strategy: Felipe Teobaldo
Copywriting: Gabriela Barbosa
Design: Julia Aguiar, Carolina Pinheiro, João Miller 
3D: Luan Rossi



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