Naveia — CAROLINA PINHEIRO

Naveia

Naveia isn't just an oat drink. It's a manifesto. The brand was founded by vegan activists with a single obsession:
to protect the planet. The design had to carry that weight not as decoration, but as the message itself.

The central idea was to turn a package into an act of activism. The iconic eye symbol bold, singular, impossible to ignore — anchors the entire visual identity. It speaks to the brand's one and only objective: to conserve the planet. "Open your eyes" isn't just a tagline; it's the design brief. Every illustration was hand-drawn, every typographic choice made to feel bold and intentional. Even the name does double duty: "aveia" (oat) lives inside "Naveia," while the phrase "na veia" in Brazilian Portuguese means something done with full intensity and conviction.

The system extended from the original oat drink to the Barista version (silver tones connecting to the stainless tools of the trade) and a children's line in 200ml — small packaging for the next generation of little revolutionaries. The launch press kit honored other people who left a positive mark on the world, turning the unboxing into its own story. In 2024, the project was nominated by The Dieline and recognized as the second-best packaging in the world in the Dairy or Dairy Alternative Products category.

Awarded with The Dieline Second place for Food Packaging in 2021.

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