2023
As part of the creative team, I helped develop the brand direction around "Edible Creativity," highlighting the unique personalities behind every flavor through evocative naming, vibrant colors, and a custom illustration system. The result was a cohesive brand hierarchy adapted seamlessly across 60 SKUs and three categories: Dairy, Dairy-Free, and Animal-Free Dairy, spanning six different packaging formats.
Each SKU features its own illustrations and color palette, building a library of over 100 unique illustrations, designed to be expansive enough for internal teams to keep creating new flavors with ease.
and the complete range of the brand’s packaging
Visit &Walsh's Case
Creative Direction: Jessica Walsh
Excutive Production: Luciana Almeida
Producer: Chanel Harper, Sofia Flores & Maggie Giles
Strategy: Lauren Walsh, Frank Lipari
Art Direction: Lucas Luz
Copywriting: Mike Harris, Nechama Muchnik & Emily Motti
Design: Cris Giménez, Victor Jobim, Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao
Illustration: Julio Zukerman
Motion: Igor Fajardo & Daniel Zepeda
© 2025