Brahma — CAROLINA PINHEIRO

Brahma
2021

Brahma is the most traditional beer brand in Brazil and the fourth most valuable in the country according to the Interbrand ranking. The challenge given was the renewing of the brand’s entire visual identity system and its packaging line. A work whose main objective was to further reinforce the iconic and traditional character of Brahma while creating space for innovations, connecting the brand with the present and the future.

Strategic planning, rebranding, design system
and the complete range of the brand’s packaging

Visit Hardcuore's Case

Agency: Hardcuore
Creative Direction: Breno Pineschi, Rafael Cazes and Patrícia Clarkson
Producer: Fernanda Rodrigues
Design: Patricia Clarkson, Carolina Pinheiro
3D: Gustavo Schinner, Marcos Rigobello

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