Chopp Brahma 2024
The challenge given was to elevate the experience of a Brazilian classic to a new level – from bar to can. This led us to create the packaging and visual identity for Chopp Brahma, translating its distinctive visual codes into a new format. The design incorporates elements of the chopp, such as the “colarinho” and it’s creaminess, illustrated alongside the traditional caldereta. The result is a premium, striking can, ready to be enjoyed just like a cold chopp on a Friday evening.
Awarded with teh LAD Awards Silver for Beer & Beverages in 2025.