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Beck's Brasil
2019When Beck's arrived in Brazil, the challenge was to redesign its packaging to make a bold entrance while aligning with the brand's positioning for the Latin American market, something new and modern without disconnecting from its heritage codes and brewing tradition.

The classic elements were enhanced, such as the silver lines and lettering, and the historical details were refined to mark this new Brazilian phase. The result authentically positions Beck's within the Brazilian nightlife scene.

Among the design innovations, a can that glows in the dark when exposed to UV light makes it impossible to go unnoticed during a night out. A special cutout of "the key of the city of Bremen" on the cap puts the key to unlock life literally in the consumer's hand.

The 350ml can features a gradient in the brand's signature green and black, printed in HD with a matte finish and black tab, details that make it unique in the Brazilian market. The project also extended to glass bottles with special finishes and a proprietary shape.


©  2020Strategic planning, visual identity,
and the complete range of the brand’s packaging

Visit Hardcuore's Case Agency: Hardcuore
Creative Direction: Breno Pineschi and Rafael Cazes 
Producer: Fernanda Rodrigues
Strategy: Felipe Teobaldo
Copywriting: Jéssica Pádua 
Design: Carolina Pinheiro (lead), Victor Jobim, Julia Aguiar, Livia Nishibe
Illustration: Victor Jobim, Carolina Pinheiro, Jonas Póvoa

hello@carol-pinheiro.com
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