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Natura Ryos
2024
Natura approached Tátil to design their new global fragrance line of Ekos, their Amazonian-rooted brand, Natura Ryos. The project called for a new identity that could honor the deep relationship between Amazonian communities and their rivers, and everything that unfolds along their banks from dawn to dusk.

As part of the creative team, I contributed to packaging design and creative direction for photography, helping translate the brand's visual language into the full product experience. The identity was built around the Tupi word "Y," meaning water, using the letter's morphology as the foundation for a custom typeface that captures the flow and branching of Amazonian rivers.

A highlight of the project was the collaboration with 17 Amazonian "Abridores de Letras," traditional artists curated by Fernanda Martins, whose distinct lettering constructions were incorporated into the Ekos typeface and packaging, preserving a living cultural knowledge rooted in the region.

Pentawards Bronze, Brand Identity & Connected Packaging — design with purpose, 2025
ADC Awards | Art Directors Club Bronze - Packaging Design — Sustainable / Eco-friendly, 2025
The One Show Bronze for Packaging, 2025
2 BDA Brasil Design Award Silver for Craft for Design - Photography, 2024 | and Silver for Packaging Design - Mass Consumption


©  2024

Branding, naming, tipography, packaging, art direction, art direction for the shooting

Visit Tátil's Case 
Agency: Tátil
Creative Direction: Fred Gelli, Ricardo Bezerra, Pat Watson
Producer: Cris Sech, Paula Chagas, Ulli Ferrari
Art Direction: Júlia Liberati, Hudson Girundi, Carolina
Pinheiro 
Strategy: Rafael Bittencourt, Thalita Campbell
Copywriting: Elen Campos, Dani Varanda, Mayra Lins
Design: Hudson Girundi, Carolina Pinheiro, Arthur Figueiredo
Photography: Hick Duarte, João Ávila



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© 2025